I have over 17 years marketing experience with most of it healthcare and consumer products marketing. I am a passionate marketer who learns by doing and never stops asking “why?” or “why not?”
The power has shifted from marketers to consumers, largely because of the Internet including social media. However between the hype and all the data is the realization that what we do has to drive brand and business objectives.
I have the keen ability to look at brands and products from a consumer’s point of view and ask “why is your product worthy of my time?”
Most of all I love the challenge of marketing to consumers in an era where time is the new currency. The objective for all marketers is to deliver a great brand experience while also ensuring that you’re not intruding on prospects’ time.