Marketing Online

73% of CEO’s think that marketers lack credibility and believe marketers don’t think enough like businesspeople: they focus too much on the creative, “arty” and “fluffy” side of marketing and not enough on its business science, and rely too much on their ad agencies to come up with the next big idea.  Today marketers have to provide real results that can be measured and demonstrated to management.  This is the one area where I excel because I believe that everything we do has to drive business and brand objectives.

 

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What sets me apart

Setsmeapart

  “You are a man with strong personal ethics and I respect that a lot.” The above quote was sent to me from someone I used to work with and it is what defines me as a person.  I am someone who loves the challenges and opportunities in marketing.  I always try and put myself in my customers place and ask, “why would I want to hear from this company?”  My strategic marketing … [Read More...]

Presentations

Powerful Pre

    Here are some the presentations that I have made at various conferences on social media and marketing.  My objective of these presentations is to get people to think about marketing in a new way and to ask themselves "how can we make our marketing more relevant to picky consumers. What we need more of today are people who are willing to loose the love to do what they feel … [Read More...]

About Me

Passionate Marketer

I am a passionate, award-winning Marketing and Media Executive with an MBA and 17 + years success implementing cutting-edge strategies at Eli Lilly, Medtronic, Sony, Canon and other leading consumer products companies. Thought leader and expert in how and when to use social media, new marketing and online marketing programs using integrated marketing methodologies. Noted syndicated author whose … [Read More...]