Online Strategic Solutions Inc., Simi Valley, CA 2008 – Present
Marketing Director and Principal
Deliver comprehensive Internet marketing consulting services to diverse clientele. Develop, present and implement social media strategies aligned with clients’ business objectives and provide analytic recommendations to ensure positive ROI for brands. Create and lead new product strategy and implementation, gaining insights into how consumers obtain and use information to make purchasing decisions.
Key Accomplishments:
- Positioned company as an expert in the field by launching an online marketing magazine with 15,000 monthly readers and content in syndication.
- Developed and implemented customized/targeted social media strategies for clients that met the unique challenges within their environments.
- Increased conversion rate on eCommerce site by 35%, netting $200K+ in sales in a single quarter.
- Reengineered home page with less clutter and more relevant content, lowering bounce rate by 45%.
- Gained valuable feedback at a fraction of the time of conventional research with an 80% cost savings, by recruiting 100 people via Twitter in an online discussion on new product packaging.
- Convinced company management of the importance of implementing social media strategies, leading to increased marketing budgets.
- Enabled start-up biotech firm to save $10MM and gain rapid credibility in the medical community, by recommending to venture capital board they hire 50 medical specialists vs. 150 sales people.
- Noted syndicated author whose work has appeared in Advertising Age, Med Ad News, PM 360 Magazine, Social Media Today, Internet Marketing, eBusiness, Brandweek, Med Ad News and Eye for Pharma
Medtronic Diabetes, Northridge, CA 2006 – 2008
Senior e-Marketing Manager
Brought on board to innovate online marketing strategies for this $1B global manufacturer of advanced medical devices. Successfully planned, led and executed key marketing initiatives, from concept to delivery.
Key Accomplishments:
- Overhauled diabetic Website from a bulletin board with no content management process to an interactive site awarded as “best in class” in marketing excellence.
- Boosted ROI 38%, by introducing a cost-effective search engine marketing campaign based on cost per targeted action.
- Produced a 50% decline in bounce rate and raised time spent on Website to 50%.
- Reengineered online lead generation by offering Website visitors value in exchange for personal information, increasing leads by 30% in 3 months with an ROI of 6:1.
- Strategic changes were adopted by other business units, leading to invitation to join Committee redesigning the corporate Website.
Eli Lilly and Company, Indianapolis, IN 2000 – 2005
Senior e-Marketing Consultant
As first e-Marketer in $1B company, pioneered interactive strategies for top pharmaceutical products Prozac, Sarafem and Cialis. Introduced the use of social media and online advertising campaigns that dramatically broadened brand awareness. Managed 3 Web metric agencies, 3 online marketing agencies and $5MM budget.
Key Accomplishments:
- Spearheaded critical development and launch of winning e-Marketing branding initiative for Cialis.
- Presented online strategy to executive board members for approval.
- Cialis.com became the number one site in conversion per independent research and awarded “best in class” website by Business Week magazine.
- Created a groundbreaking interactive game to accompany March Madness, leading to brand message recall of 54% of participants.
- Generated buzz on new health condition, PMDD, by integrating social media message board on branded site. Raised brand awareness by 35% within 2 weeks.
- Honored with 2 corporate awards: President’s Award for best capability building for Sarafem.com and Marketing Excellence Award for interactive launch Cialis.com
- Won prestigious Yahoo! Purple Chair Award for online behavioral marketing program.
IVC Industries, Freehold, NJ 1998 – 2000
Director of Marketing
Drove all marketing initiatives for $100MM vitamin and supplement manufacturer of private label and branded product lines. Managed a multi-site team of 15 and $2MM budget.
Key Accomplishments:
- Outperformed first-year sales forecasts for new supplement by 200%.
- Secured an immediate 20% increase in sales, by sending salespeople to deliver samples and information directly to target audiences.
- Reduced number of products in mix, saving $2MM+ annually while growing distribution at mass-market retailers ShopRite, Pathmark, A&P, Target and K-Mart.
Early Career
Sony Corporation of America- Nation Product Marketing Manger-Digital Audio
Canon USA- National Technical Representative- Digital Video
