Richard A Meyer- Healthcare Marketing Linchpin

Welcome to my personal website.  I have over 17 years marketing experience with most of it healthcare and consumer products marketing.   I am a passionate marketer who learns by doing and never stops asking “why?” or “why not?”.

Customers have become empowered consumers so it’s up to marketers to make marketing relevant again by listening and understanding marketings opportunities and limitations.  Above all we have to consistently ask “do consumers have time for a relationship with our brand ?”.  We should look at our brand as a consumer and always ask “what’s in it for me?”

My Management Principles

1. The force behind a great company has to be more than the pride of one person; it has to be the pride of the thousands of people who work for the company.

2. You can’t make people work for money alone – you starve their souls when you try it, and you can starve a company to death the same way.

3. Management icons of recent decades earned their reputations by attacking entrenched corporate cultures, bypassing corporate hierarchies, undermining corporate structures, and otherwise using the tactics of revolution in a desperate effort to make the elephants dance.

4. If you want a job where you fit in don’t be surprised if all you are allowed to do is fit in.

5. At some point you have to be willing to “lose the love” of coworkers to become a Linchpin and do what is right for your customers and shareholders.

6. Putting customers first is never a bad management strategy.

7. If you have a company where you are often required to “get on someone’s calendar” for even a short meeting you are already working with a disadvantage.

8. Power Point presentations can be helpful but if you have to do and redo presentations than you are not adding value to your customers or brand.

9. The art of listening cannot be learned via email or social media.

10. Treat people like adults and be willing to stand by your people whether they are right or wrong.

11. Great leaders remember to say “thank you” for the efforts of others and lead by example not by thinking they know it all.

12. Nobody knows it all. Listen to what others have to teach to become a stronger and better manager.